The Public Service Announcement (PSA) features former United Nations Human Rights Commissioner Mary Robinson, who, along with Nelson Mandela, Desmond Tutu, Kofi Annan and others, forms thte Elders, a group of leaders dedicated to using their wisdom, independent leadership and experience to tackle some of the world's toughest problems.The ""Every Human Has Rights"" campaign is a year-long celebration of the 60th anniversary of the Universal Declaration on Human Rights. Article 19 of the Declaration guarantees the right to freedom of opinion and expression."

on this subject: World Press Freedom Day 2008